Tuesday, October 21, 2008

The Afternoon Report, October 21, 2008

This information, called The Afternoon Report, is provided by a daily email blast from the publicity firm of Boneau Bryan-Brown, which maintains this blog.

Radio Gaining Audience – but Not Ad Revenue

“New research shows that radio is actually gaining audience, even in spite of its closest competitor, the iPod. A recent online study from Paragon Research polling more than 400 14- to 24-year-olds about their music-consumption habits found that the youth demo has increased its time spent listening to radio 11% this year, while its time spent listening to iPods has actually decreased 13%. The study coincides with the Radio Advertising Bureau's annual RADAR report, which shows that AM/FM radio listeners increased by 3 million in 2008, bringing the number of weekly radio listeners to 235 million. Jeff Haley, president-CEO of the RAB, said the Paragon study confirms what the radio industry has heard anecdotally by reflecting the ‘lack of inertia in the MP3 experience. You don't have the ability to refresh or any kind of automated way to come across great new music. As a result, that isolated programming effect does not allow you the
serendipitous experience the way radio does."
So what would increase ad sales for radio? Increasing the statistics? Anyone have any ideas? It seems counterintuitive, no?

Sphere: Related Content

No comments: