I know there's a lot of stuff brewing in the OOB community around the reformation of the Showcase Code, something that I wholeheartedly support, and as soon as I get my tush in gear enough to send another email to Paul Bargetto, apologizing for my inability to come to the event at CSC last Sunday (I had to write some reviews), I hope to be able to play some sort of formal role in the process, perhaps dealing with some research issues and the hoped-for development of economic-impact information that would show just how strong, in dollars and sense, the OOB community really is. (If you refer indie theater community, that's fine by me, but it's not at all a phrase I'd ever use. Moreover, I don't think the issue has anything whatsoever to do with either branding or naming conventions.)
Anyway, I was riding the W train home to Astoria the other night, and I had stuffed in my bag a copy of this week's New York Press (which I read for all the obvious reasons -- to read what I've written for that week and also to see what my friend Jerry Portwood is putting into the paper), The Village Voice (which I read...well, I don't really know why...boredom?), and the New York Observer, which is my weekly guilty pleasure.
Anyway (anyway), something the community had better start to think seriously about is not so much how difficult it is to get press, but what the community is going to do to persuade media outlets to wake the hell up to the community in some meaningful way. I don't know how many of you kept up this week with the Q&A the culture editor of the Times, Sam Sifton, was having on nytimes.com, but I frankly found his answers flippant in the most egregiously condescending way, and I hope some of you noticed that the Times didn't even bother to select many theater-related questions in the first place.
Here's another reason I'm thinking about OOB and media. Reading the Voice this week, I flipped forward quickly, as always, to the theater section...excellent piece by Alexis Soloski on Morning Star (which is probably the biggest piece the Peccadillo is going to get for this production); good coverage of a play at HERE, of Doppleganger at the 3LD Art and Technology Center, of James Rasheed's Professional Skepticism at the Abingdon, and of the Potomac Theatre Project's repertory (which I wrote about in Back Stage before anyone else did), plus David Ng on The Civilians' Gone Missing, if a few weeks late. To look at what coverage there is, I guess it's not bad, but our standards and expectations have fallen, too, let's remember. It just isn't remotely proportional to the amount of work that's out there, even in July.
None of this is revelatory; I know that. I mean, if I were from Butte or something, it might be seeming as if I'm leading up to something revelatory, but anyone who knows how much media coverage of theater has shrunk certainly knows that this was, comparatively speaking, a good week for the Voice. Then I flipped to page 57 and stumbled upon J. Hoberman's excellent piece on the Woody Allen film Manhattan. This is what journalists and critics of the old school would classify as a critical "appreciation" or a "reassessment" piece, and there used to be lots of them all the time, before advertising (or the lack of it) became such a great hulking behemoth as to vanquish such pieces 99% of the time.
Yet the Voice, for reasons I cannot fathom, ran the piece. It runs 1,243 words -- and the reason for it is because there's a weeklong revival of the film (through July 19) at Film Forum. Now, I know Film Forum advertises, but it isn't as if you're going to find the theater section of the Voice devoting 1,243 words to anything -- not a new play, usually (Michael Feingold usually will mix reviews of two productions into one piece), and a quick cut and paste tells me that Alexis' piece runs 743 words.
So here's the thing: What do we do about a major alt-weekly which, like all newspapers in this worrisome journalistic time, undoubtedly measures the level of ink it can provide to its writers by the level advertising yet, at the same time, devotes an inordinate amount of column inches to a 30-year-old film playing in just one theater that you could just as easily order from NetFlix?
It seems to me that OOB has to figure out how to flex its muscles in such a way as to leverage better coverage out of such publications. That includes Time Out, by the way. I'm talking about banding together in such a way as to literally attempt to hurt publications financially if they do not change their editorial viewpoints.
I know my colleagues will read this and say I am committing professional suicide. But I don't think so. I think the problem is that OOB is too scared to demand change. Or is it?
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