Broadway Goes Green for Earth Day

For once, green on Broadway doesn't mean some producer charging obscene prices for a ticket. Here's a press release I received earlier today:

BROADWAY SMASH HITS
XANADU, SPRING AWAKENING, AND LEGALLY BLONDE THE MUSICAL
team up with GREENDIMES to ELIMINATE JUNK MAIL on EARTH DAY, April 22nd

Theatre-goers can do their part for the environment by attending Broadway hit shows on Earth Day & taking control of their mailbox

New York, N.Y. (April 17th 2008)--GreenDimes, the largest, most trusted full-service company that gets rid of junk mail today announced an Earth Day campaign to give away a FREE GreenDimes premium subscription to every one who sees Xanadu and Spring Awakening on April 22nd and Legally Blonde The Musical on April 23rd.

Broadway lovers attending shows on those days will be given a gift certificate at their seat for GreenDimes “Premium” service which retails for $20. They can redeem it and become GreenDimes members by logging onto www.Greendimes.com and typing in a special Broadway password. In addition to stopping junk mail and catalogues, the “Premium” service continues to monitor your account every month, making sure you remain off direct marketing and catalogue lists. This service also allows unlimited household names, automated removal, and does all the work for the member. At the same time, to offset the junk mail still being produced, GreenDimes will plant five trees for each “Premium” subscriber.

“I am thrilled that our fans can do their part simply by attending our show on Earth Day and signing up for GreenDimes. Junk mail is an everyday problem that is not only a nuisance but is also harmful to the environment,” said Xanadu Producer, Tara Smith. More than 100 million trees are chopped down each year for unsolicited mail in the U.S. and a shocking 5 percent of the waste we send to landfills is junk mail, 44 percent of which gets thrown away unopened. The average household receives over 100 pounds of junk mail a year, constituting the majority of household waste--GreenDimes reduces a whopping 90 percent of that.

“Everyone gets junk mail and no one likes it. We’ve created a simple solution to help every household make a positive impact on the environment,” said GreenDimes Founder, Pankaj Shah. Since it’s inception in 2006 GreenDimes has stopped nearly 4 million pounds of junk mail, stopped 624,388 catalogues and planted 1,062,200 trees. These numbers are updated in real time on the user friendly site’s running impact counter.

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