Givenik.com, You Nudnik

GIVENIK.COM IS LAUNCHED!

REVOLUTIONARY NEW WAY TO GO TO BROADWAY & GIVE TO CHARITY IS INTRODUCED IN NEW YORK

150 (AND COUNTING) NON-PROFIT ORGANIZATIONS TO BENEFIT

Givenik.com, the revolutionary new way to go to Broadway (and save the world!) has been launched; it was announced by Jordan Roth, Vice President, Jujamcyn Theaters. Tickets to most Broadway shows are currently available at Givenik.com.

At Givenik.com, theatergoers can give and get (thus becoming “giveniks”) by getting discounted tickets to dozens of Broadway and Off Broadway shows and simultaneously giving back to charity as 5% of their ticket price goes directly to the not-for-profit organization of their choice.

With Givenik.com, the ticket buyer can save and support and charitable organizations that join Givenik.com can develop a novel, year-round fundraising mechanism.

At present, more than 150 organizations (and counting) have joined Givenik.com, from national groups to local chapters, and from arts organizations to educational institutions. Among them are Gay Men’s Health Crisis, Dress for Success, God’s Love We Deliver, Central Park Conservancy, People for the American Way, NYU Tisch School of the Arts, Habitat for Humanity, The Dance Theatre of Harlem, local chapters of the Susan G. Komen Breast Cancer Foundation, Big Brothers/Big Sisters, as well as numerous community PTA’s, public schools and temples.

Givenik.com, the first Broadway endeavor of its kind, joins the current movement of ‘cause marketing’ initiatives throughout all industries that foster the cooperative efforts of the for-profit and not-for-profit sectors for mutual benefit.

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